Developed by T3 Sixty · Sponsored by Homes.com
The Real Estate Opportunity Report
A forward-looking companion to the D.A.N.G.E.R. Report. Twenty opportunities for agents, brokers, associations, MLS organizations and regulators to reshape residential real estate.
About the report
The industry could not close 2024 in a state of uncertainty
Amid the legal challenges, regulatory shifts, the rise of artificial intelligence, and increasing government scrutiny, it is clear that the residential real estate industry stands at a pivotal moment.
A follow-up to the acclaimed 2015 D.A.N.G.E.R. Report was suggested in 2019 but delayed by the pandemic. T3 Sixty's leadership felt the industry could not close 2024 discouraged, so a new forward-thinking report identifying the opportunities was considered both necessary and timely. It draws on interviews with 50 of the most innovative and forward-thinking leaders in residential real estate.
Structure of the report
Four sections, twenty opportunities
A. Real Estate Agents and Brokers
Nine opportunities for agents, teams and brokerages — from decoupled compensation and buyer-service best practices to AI, commission compression, mergers and the reinvention of the brokerage model.
9 opportunities →B. Organized Real Estate
Nine opportunities for NAR, Realtor associations and MLS organizations — covering Clear Cooperation, MLS independence and consolidation, the three-way agreement, governance and advocacy.
9 opportunities →C. State Regulatory Agencies
One opportunity for state legislators and regulators: raise licensing standards so that real estate professionals are equipped for the responsibility they carry.
1 opportunity →D. Key Stakeholders
One opportunity for the whole industry and its partners: confront the affordability crisis and make homeownership attainable again.
1 opportunity →Start here
Six opportunities that reset the board
- A1
Decouple Buyer and Seller Agent’s Compensation
The National Association of Realtors lawsuit settlement makes buyers separately responsible for compensating the real estate agent that helps them buy a house. Buyer agent compensation can no longer be paid through a unilateral offer of compensation through the MLS.
- A5
Digitize the Real Estate Transaction with AI
Artificial Intelligence is among the most transformative technologies ever introduced to residential real estate, potentially serving as the catalyst to fully digitize the real estate transaction process.
- A7
Reinvent the Brokerage Model for a New Era
The recent upheaval caused by lawsuits, combined with ongoing downward pressure on brokerage margins, has created an environment ripe for implementing new business models that were previously considered unviable.
- B2
Separate MLS Organizations from Realtor Associations
Make multiple listing services more competitive by eliminating the governance restrictions that result from being owned by Realtor associations.
- B8
Reimagine What Realtor Association Leadership Means
The current committee structure together with elected and rotating leadership must be reorganized. NAR should reimagine a more streamlined and effective decision-making format for governance.
- D
Make Homeownership an Affordable Dream Again
Homeownership is a critical path to long-term financial stability and generational wealth. However, rising costs and a housing shortage have triggered an affordability crisis, putting this dream out of reach for many.
Ten years on
The D.A.N.G.E.R. Report scored 83 percent
The 2015 D.A.N.G.E.R. Report warned the industry about 50 threats. A decade later, an evaluation of its ten headline predictions — generated by one of the leaders interviewed with the assistance of ChatGPT — put its average accuracy at 83 percent.